Our Team

Our Work Philosophy

42-48614835When you interact with SineEdge, you will come across an enthusiastic and efficient team of professionals who are ready to roll up their sleeves and get their hands dirty on the task that they undertake for a client. We believe, the success of the work is all about how it is ‘executed’. At the approach building stage, we would suggest to the client what we believe to be the right approach to the task. However, we are conscious of keeping the interaction with our clients flexible and open-minded and fully understand the practical constraints of the client in implementing any approach. The final output will not be something that just rests on paper, but something that is practically implemented and used by the client. The team believes in a practical and collaborative approach with the client, leading to successful implementation of the assignment.  


Together Further!

If you believe in an innovative and creative approach to an issue at hand, if you have no hesitation to take on tough deadlines, if you on perusal of our website feel that our work philosophy resonates with yours, please do share your profile with us. Do write a small para of 100 words on why you believe you and SineEdge can benefit from each other. Apply now

1  /  Building Relationships

“Lots of people want to ride with you in the limo, but what you want is someone who will take the bus with you when the limo breaks down.” Oprah Winfrey

2  /  Driven by Creativity

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, the just saw something. It seemed obvious to them after a while” Steve Jobs

3  /  Best in Class

“You can’t live life being second best” Alex Trimble from the band Two door cinema club.

4  /  Industrious in Execution

“If you can’t fly then run, If you can’t run then walk, If you can’t walk then crawl, But whatever you do you have to keep moving forward.” Martin Luther King Jr.

Our Team  / 

 Mr. Sita Raman

Sitaraman Swaminathan

Co – Founder

Sita co-founded SineEdge Consulting Private Limited along-with Neville in 2009. He has over 22 years of experience in financial services industry. SineEdge was launched as a consulting set up aimed at providing high-quality consulting services for our clients in BFSI, SME, Real Estate and Start-ups. As a professional consultant, Sita has worked on various projects which include portfolio due diligence and valuation, business & financial planning, business evaluation for investment, designing products and policies, process design / re-engineering, review and implementation, various portfolio audits, large scale training, assessment and preparation of functional requirements for loan systems, data analytics, rule engine design and development among others.


During his career he has managed large loan portfolios in different cycles of economic downturn and has thus gained significant experience and insights into managing loans in and preparing for the difficult times. As a senior member of various system project teams, he anchored designing functional specifications and implementing different loan systems for the organizations he worked with. Creation of a good technology infrastructure for smooth processing of loans had remained an area of focus and interest for him. The products he has worked on include Mortgages, Auto loans, Loans against shares, unsecured personal and business loans, consumer durable loans and overdraft products. As the head of risk management, he had the opportunity of managing the entire credit cycle – Policy, Process, Analytics and Collections – for all the products he was responsible for.

Sita has worked with organisations that include Gruh Finance Limited, Standard Chartered Bank, ABN Amro Bank (now RBS), HSBC, Deutsche Bank and AIG. He is a commerce graduate from Delhi University and has a Masters in Rural Management from the Institute of Rural Management, Anand. Sita nurtures an interest in writing short stories and humour.

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 Mr. Neville

Neville Seth

Co – Founder

Neville co-founded Sineedge Consulting Private Limited along-with Sita in 2009. Neville has over 20 years of work experience in Financial Management, Accounting, Retail finance, builder project appraisals and Builder funding. As a professional consultant in SineEdge, Neville has worked on various projects which include Financial Modelling, Business & Financial Planning, Portfolio Valuation and Modelling, Business due diligence, business evaluation for investment, Business Process Re-engineering, Back-office Management, Quality Assurance and Process Audits, Functional training for basic and advanced participant groups, designing products and policies for new segment opportunities, Assessment and Preparation of functional requirements for loan systems, Data Analytics, rule engine design and development among others.

Neville’s career is rich with his experience across manufacturing, Financial services and Educational Institutions. The functional areas he has an expertise in include Financial Management, Financial services, Budgeting, Costing, ERP implementation and Reporting. He has successfully set up and managed large underwriting shops for retail and bulk loans processing. With an insightful approach and a keen eye for detail, he is skilled in structuring and organizing complex and high-value loan and investment transactions to ensure well-informed and analyzed decisions. Neville has a sound understanding of Builder projects and builder approval processes followed by various lending institutions. He has also managed a large network of associates and vendors such as lawyers, valuation agencies, verification agencies and credit processing agencies, who supported credit processes for mortgage lenders.

Neville has worked with various organisations that include Bridgestone ACC, Inorama Synthetics Ltd., ICICI bank, GE Money, Indiabulls Financial Services Ltd, and AIG. He is a Chartered Accountant and completed his schooling from The Daly College, Indore. He is an avid golfer and also enjoys playing squash.

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